Tips on Building Your Internet Empire
When I was an Internet novice I thought that website owners set up one site and spent their time polishing and refining it. Imagine my surprise when I met an entrepreneur who owns 100 websites.
It was a eye-opener to discover that successful online entrepreneurs own many sites and blogs. Some to pursue their passion. Others to make money. Many to do both. How can you do this and why would you?
Owning more than one website and/or blog enables you to focus on just one niche. This is more pleasing to Google spiders who are crawling the Internet to rank and list your site. And, it’s more pleasing and useful to visitors looking for information you offer.
For example, when I set up one of my main sites, Gift Basket Business World, it was filled with information, sources, products and resources for gift basket designers and gift retailers. When it hit 400 pages in size I realized that there was more information being offered than any visitor would have the patience to wade through. So I parceled out the information and began to place it on smaller sites.
The Gift Basket Library contains the articles and tips as well as resource lists of magazines and books.
Easy Gift Basket Ideas shows visitors gift basket theme ideas in major categories, suggesting contents for each theme.
Make Gift Baskets Now features step-by-step demos on making popular themes, as well as videos created by UPS on how to package for shipping.
After creating a special report, Prescription for a Successful Gift Basket Website, I wanted to promote it separately from all the other things I’m doing. So I set up a one-page website Start a Gift Basket Website. Visitors to this website will discover all the reasons and means to buy this special report. Trying to add this to any of my other sites would distract the visitors and dilute my sales.
Recently I began wanting to share articles encouraging personal growth and offering ways to achieve abundance, harmony and happiness. Rather than place it on Gift Basket Business World, I set up a blog called Color Your Life Happy.
Since I also like to share tips for parents, educators and students regarding news and trends in education, I also set up a site Your Education Matters, later adding a blog as well.
These are just a few of the sites and domains I own.
It’s easy to see that no one site could encompass all of the niches I want to cover.
Many entrepreneurs own sites just to make money from the Google ads they place there. Others own sites that are only one or two pages for the sole purpose of selling a single product.
How about you? Is it time to break up your website into smaller, niche sites? Or do you want to set up small sites that bring in a reliable, even if modest, income?
You may worry that you don’t have time to set up a new site. I don’t blame you. Setting up a site, even a simple one, does take time and energy.
Then maybe you will want to buy an existing site that is up for sale. I have bought several of these, and they are easy to set up. The best thing about ready-made sites is while you may have some interest in the topic, you may not have the desire to research and do all the work of putting it together yourself.
One of my colleagues recently put up one of his sites for sale. I considered buying it myself, but while I’m deciding I thought it only fair that I tell my readers about it as well before someone else snatches it up. The site is being offered by Aaron at http://tinyurl.com/5k3yxb. Tell Aaron I sent you over. If you decide to buy it, let me know so I can help promote it by mentioning it on my blogs, websites, in my newsletters, on Facebook and on Twitter.
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