Keep Your Customers Posted
May 28, 2008
Issue 32
City workers were making street improvements outside my favorite computer store for months. Each time I visited the store I had to slow to turn on the gravel surface and take a different lane to enter the parking lot.
The computer store, knowing that customers would feel inconvenienced, posted a huge sign on top of the building letting us know the store was still open during street improvement.
In their weekly fliers they kept us posted on the progress of the street improvement.
Eventually, when the street was finished the store’s weekly flier announced that too.
The store management was savvy enough to know that any thing that restricted access to their store or gave the impression of restriction would possibly slow their sales.
Keep your customers posted whenever there are changes in or around your business. They want reassurance that they can shop or use your service without too much inconvenience or interruption. You want assurance that your sales will remain strong through the changes.
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