Archive for Promotion
Follow the New Play Book for Business Success
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August, 2009
Issue 48
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Your business is probably scrambling to adjust to challenging economic times like so many others. As you examine your operating costs, inventory management and marketing plan, be aware that a new play book is in force.
Only a few years ago, businesses could count on powerfully well-written print and media advertising to put their [...]
Promote Your Business on the Radio
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Issue 46
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Attracting customers to your business requires dedicated promotion of your service and products. One of the most popular ways to do this is on the radio.
Some businesses buy radio ads, but I’m not talking about paying to be on the radio. I’m referring to the three main ways to get your name and business known [...]
Get Visibility for Your Business and Help a Reporter Too
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Issue 44
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There are many reporters looking for people to interview for their articles, radio shows and more. If what you can share with them contributes to their story and is a good match for your business, you are both well served.
Peter Shankman, an entrepreneur and all-around nice guy, started a service Help a Reporter Out, to [...]