Get Visibility for Your Business and Help a Reporter Too
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Issue 44
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There are many reporters looking for people to interview for their articles, radio shows and more. If what you can share with them contributes to their story and is a good match for your business, you are both well served.
Peter Shankman, an entrepreneur and all-around nice guy, started a service Help a Reporter Out, to help his reporter friends find the resources they need to complete their stories. The service is available fr*e, but you are asked to be sure that the information you can provide matches the request.
A good match is one where you are in the field or category that the reporter is seeking and you are knowledgeable on the topic . I saw a request from a writer this morning, for example, who is seeking someone over 50 who has survived crises (she gave examples) and can share tips on cultivating qualities of resilience and strategies for coping with stress.
I responded to the reporter because I met all the qualifications and experiences she is seeking, plus I’m writing a book in which one chapter deals with handling change and bouncing back from adversity.
Also, before responding, check to see if the reporter wants people from a specific geographic area or with specific degrees.
When you sign up for HARO you’ll receive about 3 daily emails listing about 15+ leads in each. But respond with care. Your pitch must match the request or you are in danger of being dropped as a member of HARO. Take note of this announcement from Peter that was in today’s issue and go over to take a look at his five rules.
So, this morning, there was a query from a reporter looking to
interview people for a Q+A. She forwarded me 15 pitches that were
so completely off-topic and not what she asked for, that I honestly
checked to see if I confused her email address with someone else in
the query. I didn’t. So as of now, 15 people are banned from HARO.
I’ve said it before, gang. Stay on topic. Violate the five rules of
HARO, and you’re banned. http://shankman.com/the-five-rules-of-haro/ -
And before you email me asking if it was you, THINK: If you’re reading this, it wasn’t.
Getting visibility for your business is a great thing, but be sure you follow the rules so that the situation benefits you and the reporter, and keeps you off Peter’s hit list.
Follow me on Twitter at www.twitter.com/florabrown
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