Promote Your Business on the Radio
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Issue 46
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Attracting customers to your business requires dedicated promotion of your service and products. One of the most popular ways to do this is on the radio.
Some businesses buy radio ads, but I’m not talking about paying to be on the radio. I’m referring to the three main ways to get your name and business known on the radio and in the media f.r.e.e.
1. Be interviewed by a reporter
Help a Reporter Out (HARO) is a f.r.e.e service for reporters looking for experts on various topics. Subscribe to receive the daily listing to see if any of the inquiries fit your niche and skills.
2. Be the guest on a radio show
Network and local radio stations are always looking for unique stories, seasonal twists on stories to fill their air time. If you bought ad time you’d spend $1,000s per minute depending on the size of the station. And, in spite of your huge investment, the listeners will forget the ad, whereas they’ll pay close attention to an interview.
Learn how to get interviewed on the radio from the publicity expert, Alex Carroll. Sign up for his free information and then use it.
3. Host your own radio show on the Internet.
Internet radio is an excellent way to offer quality information to your customers, clients and others, as well as build a following. One of the most popular is Blog Talk Radio. They offer thousands of shows on the internet. Anyone who wants to be a radio host can set up an account with them, and using the tutorials provided learn to set up your show page and program.
In addition to creating a live show where listeners can call in with questions or comments, your shows are archived and available for downloading to your website, blog or sharing by email.
Check out my radio show at www.blogtalkradio.com/florabrown
Whether you use one of these or a combination, the important thing to remember is that you must offer the listeners valuable content. Blatant self-promotion will fall flat. Instead, think of the kind of information about your niche that will most benefit your listeners, then prepare your script or interview accordingly. Once your listeners trust you to provide quality content, they are more willing to trust you with their spending money as well.
3 Responses to “Promote Your Business on the Radio”
June 23rd, 2009 at 10:40 pm
Pretty good post. I just came by your site and wanted to say
that I’ve really liked reading your blog posts. In any case
I’ll be subscribing to your blog and I hope you post again soon!
June 24th, 2009 at 8:49 am
Hi Mary,
I’m glad you enjoyed the post. Perhaps I’ll hear you on the radio soon.
Blessings,
Flora
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